IMX ANNOUNCES A UNIQUE PARTNERSHIP WITH CIRQUE du SOLEIL IN SOUTH AMERICA
Sep 25, 2012 -
@cirque
Partnership Creates New Entity, IMX Arts, Headquartered in Brazil; IMX Arts Will be Dedicated to Bring the Best in Live Entertainment to South America;
The Partnership Allows IMX Arts to Become Engaged in Most of Cirque du Soleil Areas of Business
IMX, a joint venture between the EBX Group and IMG Worldwide, has announced a unique partnership with Cirque du Soleil. The joint venture, under the new entity IMX Arts, will bring to South America the best of Cirque du Soleil live content and leverage the goodwill and value of the Cirque du Soleil brand in the territory. The new entity, which will be headquartered in Rio de Janeiro, will allow IMX to become engaged in most of Cirque’s new areas of business, such as special events and creative content.