In Brazil, Facebook, Twitter Battle For Ad Dollars As Social Land Grab Heats Up
A Nation Obsessed With Social Networks
Zenith Optimedia projects that digital ad spending in Brazil will be $1.2 billion this year, and the social networks are competing with Google and portals such as UOL, Globo and Terra for a slice of the pie. And while Facebook in the U.S. is known to be vying for TV dollars, it faces a still more herculean task in Brazil, where TV is predicted to account for 69.4% of ad spending this year and holding steady, compared with 38.4% and falling in the U.S.
