FIFA and the local organising committee (LOC) for the 2014 World Cup have announced that an armadillo will serve as the official mascot of Brazil’s tournament.
The three-banded armadillo, which is indigenous to Brazil, was chosen after FIFA and the LOC analysed 47 proposals created by six different Brazilian agencies. The designs were further analysed through extensive research carried out amongst its primary target audience, Brazilian children between the ages of five and 12, with the favourite being the armadillo, created by 100%Design. The Brazilian population will now have the chance to give the mascot a name by taking part in a public voting campaign which will run up until the middle of November. The three options are Amijubi – which is designed to represent friendliness and joy – and two names which link to the ecological message, Fuleco and Zuzeco.
The three-banded armadillo, which is indigenous to Brazil, was chosen after FIFA and the LOC analysed 47 proposals created by six different Brazilian agencies. The designs were further analysed through extensive research carried out amongst its primary target audience, Brazilian children between the ages of five and 12, with the favourite being the armadillo, created by 100%Design. The Brazilian population will now have the chance to give the mascot a name by taking part in a public voting campaign which will run up until the middle of November. The three options are Amijubi – which is designed to represent friendliness and joy – and two names which link to the ecological message, Fuleco and Zuzeco.
