DUBAI LYNX HITS RECORD NUMBER OF ENTRIES

DUBAI LYNX HITS RECORD NUMBER OF ENTRIES

#DubaiLynx

The 7th Dubai Lynx Awards, the premier awards honouring creative excellence for MENA’s advertising and communications industry, has this year received a record 2092 entries from 19 countries, up 2.7% versus 2012. The 2092 entries have been submitted into 15 entry categories, including the new Branded Content & Entertainment section: 

In Brazil, Facebook, Twitter Battle For Ad Dollars As Social Land Grab Heats Up

A Nation Obsessed With Social Networks

By: 

Cotton Delo

 Published: February 28, 2013

Zenith Optimedia projects that digital ad spending in Brazil will be $1.2 billion this year, and the social networks are competing with Google and portals such as UOL, Globo and Terra for a slice of the pie. And while Facebook in the U.S. is known to be vying for TV dollars, it faces a still more herculean task in Brazil, where TV is predicted to account for 69.4% of ad spending this year and holding steady, compared with 38.4% and falling in the U.S.